My Skills
- Brand Building & Positioning
- Digital Marketing
- Image and Topical Promotion
- Event Sponsorships
- Integrated Campaigns
- Affiliate Relations
- Talent Direction
- Project Management
- Non-linear Editing (FCP & Avid)
- Celebrity Interviews
- Sales Presentations & Contests
- Sports Marketing
- Print
- Social Media
Multiple award winner of New York State Emmy awards, Promax awards, Telly awards and CTAM Mark awards. Other awards received include Addy award, New York State Broadcasting Association Award, Beacon Award, Gilbert Award and CAB award.
Direct and coordinate talent shoots with show hosts, news anchors, celebrities and MOS. Interview celebrities and package content for web and promotions.
Manage communications between all levels of management, outside vendors, talent managers, producers, crew and public.
Generate concepts and create advertising materials for on-air, print, outdoor, lobby displays, web, radio, social media and mobile devices. Develop and manage client-sponsored contests.
Managed, developed and created integrated media campaigns and events between WPIX and The New York Mets. Maintained and grew relationships and marketing partnerships with Mets organization. Mets ratings up over 25% in 5 key demos year to year.
My Experience
Bill Kirschbaum © All rights reserved.
Creating award winning on-air promotions and marketing materials
that engage the audience, reinforce brand strategy and increase viewership.